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Selena Hong

Digital Marketing Specialist

Phone:

+61 422 602 693

Email:

Address:

Based in Sydney

LinkedIn:

A Bit About Me

I'm Selena Hong, professional marketing specialist and account manager with +4 years of experience in Tech, Electronics, and E-commerce Sectors. I help B2B companies scale their brands with business development and account based marketing (ABM). 

Strong Marketing Strategy, Channel Marketing, Campaign Execution Background

In my current capacity as a Marketing Consultant at Concentrix, I am instrumental in the development and implementation of marketing strategy exclusively for LG Vehicle Solutions (VS). In collaboration with Headquarters, I have developed integrated marketing plans and executed marketing activities across various channels, including LG.com, microsites, LinkedIn, EDM, and SEO.


Account Management, Sales Growth, Client Engagement, Marketing Optimization
I founded a start-up company called Dear Casa and concurrently worked as an Amazon FBA Account Manager and Business Development Manager. I was responsible for end-to-end ecommerce account and sales management for interior and lifestyle products on the Amazon US platform.


International and multi-cultural background
I've lived and traveled +40 countries for working, living, and studying , 
e.g., US marketing internship, Netherlands Study abroad, LATAM Volunteering, Russia KOTRA Seminar ). Now, I'm into learning Spanish & Arabic , possessing an international and multi-cultural background; open-minded individual who contributes to diversity. I am always open to relocation as a global digital marketer pursuing my passion in digital marketing.

Work Experience

Marketing Consultant

January 2024 - May 2025

Concentrix

South Korea, Seoul

June 2022 - January 2024

Amazon FBA Account Manager

Dear Casa (Amazon FBA)

Remote

April 2021 - February 2022

CX Marketing Specialist

Schneider Electric

South Korea, Seoul

- Developed integrated marketing planning and executed marketing activities across various channels including LG.com, microsites, LinkedIn, EDM, and SEO in liaison with the HQ Marketing team.
- Planned and created the client’s website, LG.com, including category, PLP, and PDP based on UI/UX and achieved a 446% YoY increase in unique visitors and page views through CRM campaigns and digital marketing channels (Eloqua, AEM).
- Created custom dashboards, analyzed campaign performance, provided market insights and monthly KPI reports for covering global markets, including the US, India, Canada, Germany, the UK, and Japan.

- Generated sales leads through outbound and inbound sales utilizing CRM tools

- Managed SCM planning and FBA sales by optimizing inventory, negotiating pricing with Alibaba and 3PL partners, implementing marketing campaigns (HubSpot/LinkedIn), and participating in Amazon Prime Day and Black Friday

- Increased unit sales by 40% month-over-month by conducting warm/cold calls and email outreaches to activate new clients o Managed new product development with 10 SKUs and MOQ of 4000 units using go-to-market strategies (US, Canada) 

- Managed B2B channels and planned BTL programs based on SEO and Customer Experience Journey, including digital platform rollout, webinars for B2B marketing, portfolio management.

- Supported the planning of a new IoT-based system webinar by developing push models through Marketo, writing B2B blog content, generating email marketing campaigns, and executing Google Ads campaigns (13.3 million impressions and 105,000 clicks).

- Operated User Acceptance Testing (UAT) for the new digital platform rollout, collaborating with the DB CRM team/

-Managed SEO for three portfolios and supported sales program, e.g., inventory management and SAP product registration.

Education

2018–2024

Chonnam National University –Gwangju, South Korea

Bachelor of Business Administration

2022–2023

University of Groningen- Groningen, Netherlands 

Bachelor of Business Administration

Skills & Certification

Data Analytics & Marketing Automation

Proficient in Excel, SAP, Google Analytics 4, Google Ads, Semrush
HubSpot, Looker Studio, Tableau (Power BI)

 

Brand Management & E-commerce & Digital Sales Acumen

Launched United States Patent Authorized (USPTO) brand,  

3 years of  E-commerce operation in Amazon US/Canada marketplace

Cultural Sensitivity & Language Proficiency
Korean (Native), English (Fluent), Spanish (Basic)
 

Certificate

Microsoft Office Specialist (MOS) Master, ICDL/IMC Digtal Marketing
Hupspot's Social Media Marketing

I'd Love to Hear From You. Here's How You Can Reach Me

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